Email Announcement: Copy Development, Communications Strategy

The client, Coaching Without Borders, was announcing a workshop and wanted a simple email newsletter template that was informative, utilitarian and still attractive. Areas where I helped included:
- Copy development and editing.
- Communications Strategy (for the mailer and beyond)
- Email Management — from analysing open/click rates and providing follow-up strategies.
Text Development: Yours truly, with a lot of input from the client, Coaching Without Borders.