American English – Cynthia T. Luna

Email Announcement: Copy Development, Communications Strategy

Print screen of the email... — Print screen of the email…

The client, Coaching Without Borders, was announcing a workshop and wanted a simple email newsletter template that was informative, utilitarian and still attractive. Areas where I helped included:

Copy development and editing.
Communications Strategy (for the mailer and beyond)
Email Management — from analysing open/click rates and providing follow-up strategies.

Text Development: Yours truly, with a lot of input from the client, Coaching Without Borders.

Printed Matter: Annual Report

Sixteen-page Annual Report to communicate this international humanitarian aid organization’s multiple programs around the world. We decided on an document that could be posted in the regular mail and wouldn’t be too bulky. The size for this report was a regular US-letter-size folded in half. This 2004 Annual Report was delivered on-budget and on-deadline in July 2005. (I had begun working for VVAF in May 2005.)

Concept and Copy Development: Cynthia T. Luna

Photography & Design: Researched in company’s files. I vetted all permissions for the designer. (Unfortunately, I can’t remember who the designer for this project was — he also helped on a few other design projects the VVAF and The Justice Project.)

Tag: American English

VVAF (Vietnam Veterans of America Foundation), Annual Report

Printed Matter: Annual Report

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Email Announcement: Copy Development, Communications Strategy

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Printed Matter: Annual Report

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