Working while relaxing

Here’s a little video clip I shot and edited in while on vacation in Mexico a few years back. It was a lot of fun. I scraped by with my Spanish to learn about the process, leaned over folks with my snapshot camera to get the shot, and then sat on the balcony of my hotel room editing the different shots. (Any video pro will note I used iMovie and one of its templates to make quick work of the project. I think it took me about four hours to edit.)

My husband, a cigar aficionado who stumbled on this factory in Cancún, spent a day rolling cigars with some of the best. I remember them saying their best guys roll between 80 – 100 consistently good cigars a day. My husband managed to eek out 10 in eight hours. About seven in ten rollers were Cuban–real pros who practically grew up in the trade. The others were Mexican. (In the video clip, only one of the four was Mexican–and he was competing in cigar-rolling events.)

My husband after "toiling" at the cigar factory. He managed to produce about 10 cigars in eight hours.
My husband after “toiling” at the cigar factory. He managed to produce about 10 cigars in eight hours.

What I love most about communications is the storytelling aspect involved. I like to share something I learned.

When I was working at Akaku: Maui Community Television, “How-To” videos were often used to teach the filmmaking process. Because it has clear steps, like a recipe, it’s easy to determine a beginning, middle and an end, much like a good story.

In journalism and creative writing, figuring this out can actually pose a bit more of a challenge, but it is essential to communicating effectively no matter what the medium.

Akaku: Maui Community Media, Brochure

Print Matter: Brochure

Akaku Brochure cover
Click the image to see a .pdf of the whole brochure!

I wrote all the copy and developed the concept for this multi-fold, bang-tail brochure. Akaku: Maui Community Media needed something that could explain the concept behind the organization — not only as a television station, but as a community resource. The “bang-tail” is a perforated, self-gluing mailer that you can tear off, and insert your check-donation into.

We were also launching the freshly-designed blog website around the time of the printing of this brochure — so we wanted to feature the website address prominently.

This was one of my first big projects for Akaku. The brochure was released in 2008, if I remember correctly.

Designer: Robert Glick of Glick Design. We also arranged a photo shoot to get some of the great photography.

Companies & Organizations

Creating big bang for little buck seems to have become my specialty.

  • Lunacy Black Market
  • Works/San José
  • Akaku: Maui Community Television
  • Chef Luna
  • VVAF, Vietnam Veterans of America Foundation
  • The Justice Project & Criminal Justice Reform Education Fund
  • Edelman
  • PR21

This page includes the names, logos and/or images of most of the places I have worked for in an in-house marketing communications capacity. (Basically, these folks hired me to help them on a full-time basis.) Some of them were agencies, others were organizations with strong messages, one was a restaurant (which I helped start-up) and all of them had heart.

Clients