Category: What’s Up?

Holy Schnitzel! I’m the first!… And I’ve been memed!

My last post was about earning my Social Media Marketing Certificate. As I mentioned in that earlier post, besides getting a snazzy certificate with your name on it, your name is also included in a directory of people who are Podium certified. So I searched the directory to see if I had any company in Switzerland. I wanted to dig into my PR roots and send out a hello, maybe invite someone nearby out for coffee. My search turned up nothing, nobody, niemand.

So, I thought I’d go the traditional route, send an email to my alma mater (because I’m a graduate, right?) and find out if there might be some other peeps in Switzerland to connect with.

My suspicions were (pleasantly) confirmed. I am officially the first person in Switzerland to be Podium Social Media Marketing certified!

And if that wasn’t enough, I have had a meme made in my honor! (Click pic.twitter.com/cMgKjOt14r to see the meme in action!)

Thank you, friends and teachers at Podium. I’m almost speechless–and stoked.

Social Sunday! It’s official: I’m Social Media Marketing Certified!

I received recently an email invitation to take an online course offered by Hootsuite’s Podium, and decided to go through the course materials before taking their certification exam. The curriculum consisted of six courses and some 40-plus videos.

Social Media Marketing Certificate, Cynthia LunaA few days after completing the course, I took the exam: A one-hour “social media marketing” exam to see if I could demonstrate “competency and proficiency in the tactical applications of the essential elements of social media marketing”.

And I passed. 🙂

Were the online courses helpful?

Personally, I found the inside tour of each social media tool (LinkedIn, Facebook, Twitter, Instagram, etc.) most helpful. Some of the under-the-hood explanations about how each application can most effectively reach the widest possible audience helped me separate the wheat from the chaff when it comes to discerning which communications strategy could be more effective with which social tool, without falling into a “copy cat” trap.

Podium Start Learning Now bannerSome of the content was easy for me, because the strategic elements of effective communications haven’t really changed since I received my degree in 2002. Communications is still about establishing measurable goals and objectives, understanding your audience(s) and creating messages that jibe with both.

A lot of the course materials included general lessons in communications strategy, which I still use today; so, it’s possible that I might have passed the exam without having followed the course material. But I’m a believer in life-long learning, so I don’t object to sitting through classes and taking in knowledge.

Overall, taking the course and the exam reminds me that my Master’s degree and what I’ve learned is not irrelevant, and is, in fact, the basis for the popularity of the apps we integrate in our communications plans today!

Ready to get certified? Or, at least, be certifiable?

Click the image and you'll be redirected to https://hootsuite.com/podium that looks just like this.
Click the image and you’ll be redirected to a website that looks just like this.

I think it’s important to note that Podium in no way encouraged me to write this blog post, nor are they paying me to endorse their courses. But I am more than happy to do so.

As I mentioned before, the course curriculum is free, so you can take the courses without taking (and paying to take) the certification exam at the end. The curriculum is divided into six content modules, which are further broken down into bite-sized videos (no longer than three minutes each). Each module also comes with some course materials that you can refer to for more detail–or for your own projects.

The way the course is structured, you can decide to go it slow and spend no more than 15 minutes on learning each day — or you can power through all the content in one weekend. I went for something in between. (My plate’s pretty full.)

You’re never too old to learn!

Even a Comic Strip Can Help Raise Awareness

Landmines. Fresh reminders of an old conflict, a war tactic that destroys enemies and friendlies indiscriminately, they are a recurring nightmare for those who live in former war zones. It’s definitely no laughing matter, but even a cartoonist can handle a serious subject deftly.

Landmine Clearance and Quote
Image excerpted from VVAF’s Annual Report

When I worked at VVAF, a former Washington-based organization founded by Vietnam veterans that addressed “the causes, conduct and consequences of war”, landmines featured in some way in each of our “Cs”. Among other things, the organization conducted landmine clearance activities in such countries as Vietnam, Cambodia, and Angola, through its Information Management and Mine Action Programs, called iMMAP.

“Funky Winkerbean” explored the all-too-real consequences of post-conflict environments: abandoned landmines and unexploded ordnance.

IFunky Winkerbean VVAF 1 collaborated with VVAF’s iMMAP team to tell the story of their work. iMMAP was active in Afghanistan–a particularly hot location given the political climate in 2005–developing actual maps, and marking those areas known (through word of mouth and other means) to be strewn with UXOs (“unexploded ordnance,” or in plain speak, landmines).

Around that time, we learned that a U.S. syndicated cartoonist, Tom Batiuk, was figuratively sending one of his characters to Afghanistan in his regularly published series, “Funky Winkerbean” to help with these efforts. VVAF’s iMMAP and I were more than thrilled to collaborate with Batiuk to promote this storyline of his comic strip and also to raise awareness of iMMAP’s landmine clearance efforts.

So, if a comic strip can raise awareness, imagine what you can do (even if you aren’t royalty)!

I was reminded of iMMAP and “Funky Winkerbean” when I learned this month that Mozambique has been declared landmine free, thanks to the efforts of the Halo Project.

Okay, so I’m not royalty, and my accomplishments aren’t as grandiose as those of Prince Harry or the late Princess Diana–but reading that story made me feel good about the work I have done and collaborated on. The many people I have worked with aren’t royalty either, and I know that they have accomplished big things to help make our world a little bit better.

Since 1975, land-mines have exploded under more than 1 million people and are currently thought to be killing 800 people a month. There seems little prospect of any end to the carnage. In 64 countries around the world, there are an estimated 110 million land-mines still lodged in the ground—waiting. They remain active for decades. As one Khmer Rouge general put it, a land-mine is a perfect soldier: “Ever courageous, never sleeps, never misses.”- UNICEF

Maybe writing isn’t exactly your thing

The power of storytelling can make positive change, but maybe writing and raising public awareness ain’t your thing. You can also call your legislators and local community leaders and let them know these things matter to you; you can share this information with your peeps through social media; or you can always donate to organizations (try iMMAP!) that are known for getting things done; or you can skip the news and head straight to the comics in your local paper!

Hey, hey, 50k!

As I have mentioned before, I am working on a novel. I thought I would come to my blog to brag about the fact that I finally passed the 50,000 mark on my word count. It’s a first draft, so we’re not talking polished text here, but it is still part of one cohesive story. And it’s also right around the middle part of the story IMG_4154line, so I’m pretty much on track.

I’m supposed to be going to choir practice, but I’d much rather get back to writing!

More Fun With Video: A Cross-country Journey

Around this time of year in 2009, my husband announced he wanted to cycle cross country. At the time, we were living in Northern California. I was freelancing and he had wrapped up a contract with a company there. So, we were free to choose any destination we wanted.

It so happened, I had a bloggers’ conference to attend in Atlanta. The timing for arrival by bicycle was tight, but do-able. So we decided to make Atlanta our destination. Since I was heading into a bloggers’ conference, I figured, why not set up a blog of our own? So I set something up in minutes at crosscountrychef.blogspot.com and got to posting!

As a communicator, I love experimenting with media other than text. Don’t get me wrong: I love writing. But there are things you can communicate with photos and video that are a slog with words on a page.

Armed with a wi-fi dongle and a snapshot camera, he and I packed up all our belongings and headed east. He, by bicycle, and I, in our car. Together we traversed California, New Mexico, Arizona, and other states. When I look back on our blog now, I have to giggle and roll my eyes. We were nuts!

Working while relaxing

Here’s a little video clip I shot and edited in while on vacation in Mexico a few years back. It was a lot of fun. I scraped by with my Spanish to learn about the process, leaned over folks with my snapshot camera to get the shot, and then sat on the balcony of my hotel room editing the different shots. (Any video pro will note I used iMovie and one of its templates to make quick work of the project. I think it took me about four hours to edit.)

My husband, a cigar aficionado who stumbled on this factory in CancĂşn, spent a day rolling cigars with some of the best. I remember them saying their best guys roll between 80 – 100 consistently good cigars a day. My husband managed to eek out 10 in eight hours. About seven in ten rollers were Cuban–real pros who practically grew up in the trade. The others were Mexican. (In the video clip, only one of the four was Mexican–and he was competing in cigar-rolling events.)

My husband after "toiling" at the cigar factory. He managed to produce about 10 cigars in eight hours.
My husband after “toiling” at the cigar factory. He managed to produce about 10 cigars in eight hours.

What I love most about communications is the storytelling aspect involved. I like to share something I learned.

When I was working at Akaku: Maui Community Television, “How-To” videos were often used to teach the filmmaking process. Because it has clear steps, like a recipe, it’s easy to determine a beginning, middle and an end, much like a good story.

In journalism and creative writing, figuring this out can actually pose a bit more of a challenge, but it is essential to communicating effectively no matter what the medium.