My last post was about earning my Social Media Marketing Certificate. As I mentioned in that earlier post, besides getting a snazzy certificate with your name on it, your name is also included in a directory of people who are Podium certified. So I searched the directory to see if I had any company in Switzerland. I wanted to dig into my PR roots and send out a hello, maybe invite someone nearby out for coffee. My search turned up nothing, nobody, niemand.
So, I thought I’d go the traditional route, send an email to my alma mater (because I’m a graduate, right?) and find out if there might be some other peeps in Switzerland to connect with.
My suspicions were (pleasantly) confirmed. I am officially the first person in Switzerland to be Podium Social Media Marketing certified!
I’ve been tinkering around this website (which is part portfolio and part getting-to-know-you blog) trying to find out how I can spare my followers from the “portfolio content” postings. Some of you have told me that you enjoy hearing my intermittent ramblings about things I have learned during my communications career as well as other random things (like the novel I’m working on, things that make me tick (or tock), articles I read in the paper, or the places I visit when I’m vacation).
A Roundup of Blog posts once a month? You can so do that!
So I’ve decided to focus the possibility of following this blog through an email list–rather than a WordPress-follow function. This way, you only get the curated stuff — content that you can choose, that meets your own interests, and not content that falls under all categories — and you only get it about once a month, and not whenever I post.
To me, that sounds way more manageable. It’s definitely a blog I could follow. Here’s the sign-up form for this blog.
Landmines. Fresh reminders of an old conflict, a war tactic that destroys enemies and friendlies indiscriminately, they are a recurring nightmare for those who live in former war zones. It’s definitely no laughing matter, but even a cartoonist can handle a serious subject deftly.
When I worked at VVAF, a former Washington-based organization founded by Vietnam veterans that addressed “the causes, conduct and consequences of war”, landmines featured in some way in each of our “Cs”. Among other things, the organization conducted landmine clearance activities in such countries as Vietnam, Cambodia, and Angola, through its Information Management and Mine Action Programs, called iMMAP.
“Funky Winkerbean” explored the all-too-real consequences of post-conflict environments: abandoned landmines and unexploded ordnance.
I collaborated with VVAF’s iMMAP team to tell the story of their work. iMMAP was active in Afghanistan–a particularly hot location given the political climate in 2005–developing actual maps, and marking those areas known (through word of mouth and other means) to be strewn with UXOs (“unexploded ordnance,” or in plain speak, landmines).
Around that time, we learned that a U.S. syndicated cartoonist, Tom Batiuk, was figuratively sending one of his characters to Afghanistan in his regularly published series, “Funky Winkerbean” to help with these efforts. VVAF’s iMMAP and I were more than thrilled to collaborate with Batiuk to promote this storyline of his comic strip and also to raise awareness of iMMAP’s landmine clearance efforts.
So, if a comic strip can raise awareness, imagine what you can do (even if you aren’t royalty)!
Okay, so I’m not royalty, and my accomplishments aren’t as grandiose as those of Prince Harry or the late Princess Diana–but reading that story made me feel good about the work I have done and collaborated on. The many people I have worked with aren’t royalty either, and I know that they have accomplished big things to help make our world a little bit better.
Since 1975, land-mines have exploded under more than 1 million people and are currently thought to be killing 800 people a month. There seems little prospect of any end to the carnage. In 64 countries around the world, there are an estimated 110 million land-mines still lodged in the ground—waiting. They remain active for decades. As one Khmer Rouge general put it, a land-mine is a perfect soldier: “Ever courageous, never sleeps, never misses.”- UNICEF
Maybe writing isn’t exactly your thing
The power of storytelling can make positive change, but maybe writing and raising public awareness ain’t your thing. You can also call your legislators and local community leaders and let them know these things matter to you; you can share this information with your peeps through social media; or you can always donate to organizations (try iMMAP!) that are known for getting things done; or you can skip the news and head straight to the comics in your local paper!
It was a day not much different from an Autumn day in Zurich. Partly sunny, mostly cloudy, and subdued.
But, for me, it was different. It was a defining moment. I had spent the previous few weeks working with the Save Darfur Coalition to prepare for Mia Farrow‘s return to the United States from her tour through eastern Chad–mere kilometers from the border of the Sudan. The United Nations, heads of state (including the then-president of the United States) and foreign affairs thought leaders were willing to acknowledge publicly and repeatedly that atrocities were occurring in the Sudan, but they weren’t ready to call it a “genocide”. Doing so would require action, involvement, and international coordination to secure the political, financial and military resources to implement a peacekeeping program there.
[The press conference starts some 50 seconds into the clip. The press conference is about an hour long. ]
After Mia Farrow had shown some badly damaged household items and shared a video and some photographs from her trip there, she answered questions to a rush of reporters and remained poised for the cameras too. Then, I had to whisk her off with a cab to several studios: BBC News wanted to interview her, so did NPR and Voice of America.
We chatted in the cab rides from one studio to another. And in one she started to sing John Lennon’s “Imagine” while breaking into a bar of dark chocolate. I was so moved and speechless, I couldn’t even hum along–because I thought I might break down into tears right then and there. (We were handling a lot of graphic images and talking about some horrific events. It was an emotional day.)
That autumn day in 2006 remains as fresh in my memory as though it happened just yesterday. It’s as if the few weeks prior: writing up the press release (click here: 11.20.06 – Press Release, Farrow), organizing my list of media contacts, securing the space at the National Press Club and working with the talented and energetic Save Darfur team, had existed solely for the purpose of building up to one eye-opening moment.
She ended up making the above video less than four years later.
As I have mentioned before, I am working on a novel. I thought I would come to my blog to brag about the fact that I finally passed the 50,000 mark on my word count. It’s a first draft, so we’re not talking polished text here, but it is still part of one cohesive story. And it’s also right around the middle part of the story line, so I’m pretty much on track.
I’m supposed to be going to choir practice, but I’d much rather get back to writing!
Around this time of year in 2009, my husband announced he wanted to cycle cross country. At the time, we were living in Northern California. I was freelancing and he had wrapped up a contract with a company there. So, we were free to choose any destination we wanted.
It so happened, I had a bloggers’ conference to attend in Atlanta. The timing for arrival by bicycle was tight, but do-able. So we decided to make Atlanta our destination. Since I was heading into a bloggers’ conference, I figured, why not set up a blog of our own? So I set something up in minutes at crosscountrychef.blogspot.com and got to posting!
As a communicator, I love experimenting with media other than text. Don’t get me wrong: I love writing. But there are things you can communicate with photos and video that are a slog with words on a page.
Armed with a wi-fi dongle and a snapshot camera, he and I packed up all our belongings and headed east. He, by bicycle, and I, in our car. Together we traversed California, New Mexico, Arizona, and other states. When I look back on our blog now, I have to giggle and roll my eyes. We were nuts!
Here’s a little video clip I shot and edited in while on vacation in Mexico a few years back. It was a lot of fun. I scraped by with my Spanish to learn about the process, leaned over folks with my snapshot camera to get the shot, and then sat on the balcony of my hotel room editing the different shots. (Any video pro will note I used iMovie and one of its templates to make quick work of the project. I think it took me about four hours to edit.)
My husband, a cigar aficionado who stumbled on this factory in Cancún, spent a day rolling cigars with some of the best. I remember them saying their best guys roll between 80 – 100 consistently good cigars a day. My husband managed to eek out 10 in eight hours. About seven in ten rollers were Cuban–real pros who practically grew up in the trade. The others were Mexican. (In the video clip, only one of the four was Mexican–and he was competing in cigar-rolling events.)
What I love most about communications is the storytelling aspect involved. I like to share something I learned.
When I was working at Akaku: Maui Community Television, “How-To” videos were often used to teach the filmmaking process. Because it has clear steps, like a recipe, it’s easy to determine a beginning, middle and an end, much like a good story.
In journalism and creative writing, figuring this out can actually pose a bit more of a challenge, but it is essential to communicating effectively no matter what the medium.