Press Release: Strategy, Copy Development, & Editing
One of the programs at Vietnam Veterans of America Foundation (VVAF) was active in Afghanistan helping to create maps and rid its mine fields of unexploded ordnance. A cartoonist learned about VVAF’s iMMAP and included the organization in his story line. It was my job to collaborate with iMMAP, the cartoonist and his syndicator, to develop a press release.
- Copy/ text development and editing. This was a collaboration with King Features to make sure we complied with their language requirements. The press release still exists on the King Syndicate website!
- Communications Strategy. Along with the announcement of the comic strip, we organized for small “town hall” events where people could chat with our iMMAP program leaders and/or the cartoonist to talk about their process, what they knew about the situation in Afghanistan, and other things they knew.
Click here to see the full press release as a .pdf: Funky Winkerbean 28.06.2005 Cynthia Thomet