Here’s a little video clip I shot and edited in while on vacation in Mexico a few years back. It was a lot of fun. I scraped by with my Spanish to learn about the process, leaned over folks with my snapshot camera to get the shot, and then sat on the balcony of my hotel room editing the different shots. (Any video pro will note I used iMovie and one of its templates to make quick work of the project. I think it took me about four hours to edit.)
My husband, a cigar aficionado who stumbled on this factory in Cancún, spent a day rolling cigars with some of the best. I remember them saying their best guys roll between 80 – 100 consistently good cigars a day. My husband managed to eek out 10 in eight hours. About seven in ten rollers were Cuban–real pros who practically grew up in the trade. The others were Mexican. (In the video clip, only one of the four was Mexican–and he was competing in cigar-rolling events.)
What I love most about communications is the storytelling aspect involved. I like to share something I learned.
When I was working at Akaku: Maui Community Television, “How-To” videos were often used to teach the filmmaking process. Because it has clear steps, like a recipe, it’s easy to determine a beginning, middle and an end, much like a good story.
In journalism and creative writing, figuring this out can actually pose a bit more of a challenge, but it is essential to communicating effectively no matter what the medium.